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Somjit and Krishnan (2023a, November 22). How Many Value Propositions is too Many?. ANA - ESOMAR. Retrieved May 12, 2024, from
https://ana.esomar.org/documents/how-many-value-propositions-is-too-many-
Bulla and Cid (2019a, April 07). Mobile trend. ANA - ESOMAR. Retrieved May 12, 2024, from
https://ana.esomar.org/documents/mobile-trend
Bretcha, Payá, Gordo and Smaluhn (2018a, September 23). A game changer in the understanding of toy consumer . ANA - ESOMAR. Retrieved May 12, 2024, from
https://ana.esomar.org/documents/a-game-changer-in-the-understanding-of-toy-consumer-
Fagan and Wu (2017a, September 04). Build, measure, learn. ANA - ESOMAR. Retrieved May 12, 2024, from
https://ana.esomar.org/documents/build-measure-learn
Cowan and Chakrabarti (2016a, September 22). NextGen. ANA - ESOMAR. Retrieved May 12, 2024, from
https://ana.esomar.org/documents/nextgen-8885
Feick and Buckler (2016a, September 22). Sound research. ANA - ESOMAR. Retrieved May 12, 2024, from
https://ana.esomar.org/documents/sound-research-8887
Consky, Payne and Draper (2015a, October 01). Hooked on shopping. ANA - ESOMAR. Retrieved May 12, 2024, from
https://ana.esomar.org/documents/hooked-on-shopping-8575
De Vos, Ewing, Vastenavondt and Wood (2013a, September 26). Feel nothing, do nothing. ANA - ESOMAR. Retrieved May 12, 2024, from
https://ana.esomar.org/documents/feel-nothing-do-nothing-8061
Pinnington, D. (2013a, March 17). The G-Local shopper. ANA - ESOMAR. Retrieved May 12, 2024, from
https://ana.esomar.org/documents/the-g-local-shopper